Case Study #1: International Management Group (IMG)

The Scenario:
For five days over the Labor Day weekend, the Tournament Players Club (TPC) in Norton Mass., was the site of one of the highlights of the PGA Tour, the Deutsche Bank Championship. The tournament attracted the biggest names in professional golf as well as local and national VIPs who participated in the Pro-Am Tournament.

The Challenge:
International Management Group (IMG), the event’s organizer, was looking to partner with a printer who could manage a series of complicated, highly visible projects over the five-day run of the tournament.

IMG required a daily four-color wrap of golfer pairings. Since each day’s pairing sheet was a valued souvenir, it had to be a superior quality job that provided accurate information about each golfer and his play. At the conclusion of each day’s round, every player’s score for the day, scores for each round played to date, tee times for the next day, and pairings had to be updated.

After every cut, the number of players and who they were paired with would change. The number of pairs playing would also change throughout the tournament as players failed to make the cut – dropping from 52 on Friday to 38 by Sunday.

Each piece required new design, typesetting, proofing and proofreading. In addition, the information – scores, pairings, and times – wasn’t available until between 8 p.m. and midnight. IMG required that 20,000 new pieces be delivered to the golf course by 6 a.m. the following day.

The Pride Solution:
Armed with a fax machine and cell phones, the Pride team worked over three shifts integrating multiple departments to produce and deliver these complex pieces on time without fail. The professionals at Pride were able to design, typeset, proof, proofread, plate, print, fold, box, and deliver exactly what IMG requested at the quality level the PGA demands.